Beauty retailer Ulta Beauty has named Michelle Crossan-Matos as its chief marketing officer.
 
In her position, Crossan-Matos will oversee workstreams across integrated marketing, creative, store design, member loyalty, public relations, consumer insight, and UB Media, the company’s retail media network.

Experience

Prior to joining Ulta Beauty, Crossan-Matos served as chief marketing, citizenship & communications officer at Samsung Electronics America. Prior to that, she held various leadership roles with Samsung, Vertu and Procter & Gamble, where she gained extensive experience in beauty and personal care.
 
“I think beauty care is probably going to be one of the most resilient categories, and then I think Ulta Beauty will be even more resilient, just because of the portfolio that Ulta Beauty has and the type of guests that come in—they tend to be much more resilient,” Crossan-Matos said.
 
Ulta recently delivered a strong third quarter, with favorable top and bottom-line results and growth across all major categories and channels. Net sales increased 17.2% to $2.3 billion compared to $2.0 billion in the third quarter of fiscal 2021 primarily due to the favorable impact from the continued resilience of the beauty category, retail price increases, and the impact of new brands and product innovation compared to the third quarter of fiscal 2021.

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Ulta Beauty recently announced the eight early-stage BIPOC beauty brands that will participate in its inaugural MUSE Accelerator this fall.